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The Energy Census tracks online conversation on energy through a series of measures and will provide statistics from an international and national level and serves as a barometer of public and industry opinion to inform executive-level decision making. Read more -->
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Track, collect intelligence and identify trends in web and social media content with MeaningMine - the world’s first virtual analyst platform.
Leveraging advanced search, relevancy, text analytics, learning-based algorithims and innovative visualisations, MeaningMine delivers online dashboards containing real-time insights into any topic.
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The Polecat solutions team offers a spectrum of services to help our customers maximize the value of MeaningMine, bringing analyst expertise to custom insights projects and dashboards.
September 20, 2012
Polecat’s big data analytics software gives new perspective on earnings season conversation
According to a recent analysis by business intelligence company Polecat, positive earnings discussion declined from April to August. The company used their big data analytics software, MeaningMine, to track the impact of second quarter earnings releases on web content, including worldwide social media conversations.
During a recent interview on CNBC’s Worldwide Exchange, Polecat CEO James Lawn explained that the MeaningMine platform “looks at millions of pieces of online content every day, ranging from online news to social media, including Twitter and Facebook, and turns that analysis into strategic insights for senior decision makers.”
From a trending perspective, the percentage of articles and postings online that mention earnings and a positive economic indicator (i.e., bullish, best) declined from April to August, which suggests a fall in market confidence over the course of the year. By correlating this data with financial risk management issues, the platform showed a significant spike in conversation concerning future earnings potential. While this news was not promising for Q3, MeaningMine did uncover some aspiration for economic improvement in the future.
Among risk management issues, MeaningMine discovered that available capital is a key topic of discussion within MeaningMine’s financial risk management indicator, demonstrating concern around access to funds for future investment.
“By drilling deeper, the software revealed macroeconomic concerns regarding the Chinese economy,” said Lawn. In breaking the data down country by country, the US appears as the most cited country followed by China. Postings often cite the collapse and decline of earnings, specifically among Chinese companies. “It’s not surprising to see the US at the top,” says Lawn. “We always would expect to see that. What’s more surprising is to see China in second position. That is a concern. That’s about the Chinese economy. If we look at the Chinese content then, we see a lot about the failure of the equities market and concerns around earnings potential in China.”
At the industry level, technology was the top-cited sector with Google and Apple at the top, followed by oil and gas, and then the media sector. Of further significance, according to Lawn, is the impact of the oil and gas sector on the earnings potential of other sectors. “Polecat is now utilising its MeaningMine platform to conduct an on-going Energy Census, which analyses the increasing impact of oil and gas industry on other industries and their earnings potential,” Lawn stated.
A full summary of Polecat’s MeaningMine analysis of second quarter analysis can be downloaded here
August 10, 2012
Cleantech Investment
Over the last few weeks we used MeaningMine to analyse the global online conversation surrounding Cleantech Investment in Canada, the UK and in the US.
This week we used MeaningMine to compare the online conversation surrounding Cleantech Investment in the US, Cleantech Investment in Canada and Cleantech Investment in the in UK over the last 30 days.
Over 6,174 citations in relation to Cleantech Investment in the US were identified giving an average of 205 postings per day. 1,410 citations were identified in relation to Cleantech Investment in Canada and over 1,451 citations were identified in relation to Cleantech Investment in the UK.
Solar was the strongest area in terms of Cleantech Investment in US, capturing approximately 29.75% of the conversation. The top three most talked about sectors were Solar, Wind with 15.56% and Biofuel with 11.88% of the overall conversation.
Wind was the strongest area in terms of Cleantech Investment in Canada, capturing approximately 32.25% of the conversation. The top three most talked about sectors were Wind, Solar with 24.19% and Hydroelectric with 11.50% of the overall conversation
Energy Efficiency was the strongest area in terms of Cleantech Investment in UK, capturing approximately 20.26% of the conversation. The top three most talked about sectors were Energy Efficiency, Wind with 19.15% and Solar with 15.50% of the overall conversation.
This shows that Solar, Wind and Energy Efficiency are the three most talked about sectors in relation to Cleantech Investment in the US, Canada and the UK.
On Monday the 6th of August we were interested to read articles noting that the UK allocated £100 million to energy efficiency funds. Deputy Prime Minister Nick Clegg said “The British government will invest 100 million pounds with two specialist investment houses to encourage investment into improving Britain's energy efficiency”. The money will be used to attract foreign cash needed to improve Britain’s energy efficiency.
We were also extremely interested to read a post on the 24th of July noting “Inerjys Announces Partnership in Energy Innovation with Hydro-Quebec's Research Institute”. Inerjys is a $1 billion fund that invests in clean energy via growth capital and project finance. Hydro-Québec's research institute, IREQ, is one of the largest integrated electrical research and testing centres in North America. Inerjys and IREQ will work together to innovate in clean technologies, including renewable energy generation, advanced energy storage, and smart-grid technologies. Eric Ouaknine, a Partner at Inerjys said “This partnership will provide both Inerjys and IREQ with access to some of the world's greatest cleantech opportunities, as we seek to increase renewable energy's share of the global market, we are excited to partner with one of the world's largest producers of renewable energy.
To keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
August 3, 2012
Cleantech Investment in the US
This week we used MeaningMine to analyse Cleantech Investment in the US, analysing the global online conversation over the last 30 days.
Over 5,760 citations in relation to Cleantech Investment in the US were identified giving an average of 192 postings per day. The US itself generated the majority of the online conversation about cleantech investment in the US with 84.1%, followed by Canada with 4.8% and the UK with 2.8% of the overall conversation.
Solar was the strongest area in terms of cleantech investment in the US, capturing approximately 30.02% of the conversation followed closely by Wind with 13.17% and Biofuel with 10.86% of the overall conversation.
Some bad news on the cleantech investment front emerged on Tuesday the 10th of July with a report published by the Cleantech Group claiming that in the second quarter of 2012 cleantech investment dropped to $ 1.6 billion, down 14% from $1.9 billion in the first quarter and 25% down from the $2.1 billion invested in the second quarter of 2011. Some good news was also reported, Sheeraz Haji, CEO at Cleantech Group, reported that water, agriculture and resource management were poised for success.
Seemingly in contradiction to the negativity of the Cleantech Group report we were interested to see a large volume of postings related to Leaf Clean Energy, a renewable energy and sustainable technology investment firm. The company announced that it is partnering with Lehigh Technologies, a leading green materials manufacturer that turns end-of-life tire materials and other post-industrial rubber into micronized rubber powders (MRP). The $5 million investment comes as the demand for energy-saving micronized rubber powders increases. Bran Keogh, Executive Director of Leaf Clean Energy said "Lehigh is a compelling investment because they address a major environmental problem with a product that has a great value proposition for their customers. Leaf's mission is to support companies that can achieve environmental sustainability with economically viable business models"
On Wednesday last (August 1st, 2012) U.S. Bancorp and National Cooperative Bank in Washington announced that they have jointly financed a $64.4 million fund to help a California company build eight solar projects. The solar installations, some of which are already underway, will be installed by Borrego Solar who designs and installs commercial solar power systems. Altogether, the eight projects will be capable of providing more than 18 megawatts of power.
To keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
July 30 2012
Diabetes H1 2012
We used MeaningMine to analyse the global online conversation surrounding Diabetes from January 1, 2012 to June 30, 2012. Amazingly over half a million postings citing diabetes were identified. The following summarises our findings:
Diabetes Trends: H1 2012
- Half a million postings citing diabetes were identified from January 1, 2012 to June 30, 2012. Sentiment remained stable from Q1 to Q2
- Conversation activity is stable with no abnormal peaks/troughs. Activity levels changed by only 4% from Q2 vs. Q1
- Treatments/medications were cited most often, accounting for 37% of all diabetes conversation. Diet/nutrition ranked second (34%)
- “Fast Food/Junk Food “ (including soda) was cited in 3% of all postings. As a point of comparison, “Diet/Nutrition” appeared in over a third of all postings, “Sugar/Glucose” was cited in 21% of postings, and “Obesity/Weight” was mentioned in 20% of all postings
- The top three life sciences companies cited include: Novo Nordisk (1%), Amylin (>1%), and Sanofi Aventis (>1%)
- The top three countries cited in the diabetes conversation include the United States (10%), the United Kingdom (3%), and Canada (2%). The United States often appeared in conjunction with postings discussing life insurance tips for diabetics
Diabetes: A Global Conversation & Disease
Postings Published in H1 2012
- A market research report stated “Diabetes has emerged as one of the most common diseases in China, affecting over 92 Million people at the end of 2010”
- 25% of Egyptians suffer from diabetes
- 19% of the population of the UAE has been diagnosed with diabetes
- One in seven people older than 20 suffer from diabetes in Turkey
- By 2050, 3.4 million people in Jordan are expected to have diabetes mellitus. 86% of Jordanian women and 84% of Jordanian men above 25 years old are obese or overweight
- 10% of the population of Pakistan suffers from diabetes
- Three million Nigerians live with diabetes
- 4 million people in Ghana have diabetes, which represents 17% of the country’s population
- 61% of South African adults are overweight or obese. The same report also indicated that 78% of obese and 52% of morbidly obese people in South Africa consider themselves to be healthy
Activity Published Globally: Q1 vs. Q2
Q1
Q2
Observations
- No significant changes in sentiment
- 40% of all postings originated from the United States, 3% from the United Kingdom
- At least 100 postings were published in 45 different countries
Q1
Q2
Observations
- The force of the global diabetes conversation is stable, with few abnormal peaks/troughs
- Diets and recipies account for half of all top postings
Top Postings Q1
- Diabetics Anonymous - The right diabetic diet...
- If you have Diabetes A Diabetic Diet Can Surely...
- Recipies For Diabetics (Kindle Edition)
- Appropriate Recipies For Diabetes noodles...
- Resources For Diabetes Diabetic Slippers
Top Postings Q2
- How to Cook For a Diabetic Incredible …
- Defeat Diabetes: 25 Natural Remedies …
- Double Diabetic Diabetes
- 125 + Foods for Diabetics and 28 Foods Not…
- Diabetics And Diabetes
Q1
Q2
Observations
- Approx. half of top postings discuss dietary advice for diabetics
- The word “help” was mentioned in over 98,000 postings, or 20% of all diabetes conversation
- Approx. 20,000 more postings cite “studies” in Q2 vs Q1
- 5,000 postings in Q2 referenced diabetes and pets
Top Postings Q1
- Treatments/Medications: Diabetic medicines 5...
- Diet/Nutrition: Make your diabetic diet plan
- Cardiac: Cardiologist identify mechanism...
- Sugar: Blood sugar- glucose meters
- Help: Help fight diabetes with…
Top Postings Q2
- Treatments/Medications: Treatment of diabetes…
- Diet/Nutrition: 125+ foods for diabetics...
- Studies: Sleep apnea linked to increased risk..
- Cardiac: Diabetes ups risk of heart attack...
- Obesity/Weight: Diet pill for diabetes causes..
Q1
Q2
Observations
- 3% of diabetes postings cite the United Kingdom. 3% of postings also originates from the United Kingdom
- Comparatively, 10% of all postings cite the United States while 40% of conversation originates from the US
- China and India are prominently cited in both Q1 and Q2
Top Postings
- United States: In the US nearly 90% of diabetics…
- United Kingdom: Diabetes rate soars in Scotland
- China: China diabetics raises stakes …
- India: Diabetic retinopathy- 3% blind in India
- Canada: CNIB urges diabetics..
Top Postings
- United States: Living with diabetes, America’s biggest epidemic
- United Kingdom: Thousands of diabetics dying due to NHS failings
- Canada: Canadian dermatology association…
- China: Chinese diabetes market analysis
- Australia: Healthy role for Aussie pork
Q1
Q2
Observations
- Except for Novo Nordisk and Eli Lilly, the remaining top eight life sciences companies appeared with different emphasis (rank order) between Q1 and Q2
- Novo Nordisk is reportedly partnering with Humana and diabetic chef Paula Deen
Top Postings
- Novo Nordisk: Novo Nordisk B...
- Amylin: Amylin oligomers may predict...
- Eli Lilly: Eli Lilly..
- Sanofi Aventis: Sanofi launches Iphone and Ipad...
- Pfizer: Taking Lipitor and being diabetic
Top Postings
- Novo Nordisk: Novo Nordisk rejects diabetes drug...
- Sanofi Aventis: Sanofi, Diabetic Association sign...
- Eli Lilly: Eli Lilly & Co: Boehringer...
- Amylin: Amylin pharmaceuticals in retrospect...
- GSK: Glaxo diabetes drug data revealed...
Q1
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Q2
Top Titles |
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Observations
- Celebrity chef Paula Deen’s diabetes is frequently mentioned in Q1
- Q2 featured advances in diabetes treatments, such as the C8 MediSensors Optical Glucose Monitor and N-Gene Research Laboratories’ research in to the use of the BGP-15 heat shock protein inducer
To keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
July 27 2012
Cleantech Investment in the UK
Last week we looked at Cleantech Investment in Canada. This week we have decided to use MeaningMine to examine Cleantech Investment in the UK, analysing the global online conversation over the last 30 days.
Over 1,300 citations in relation to Cleantech Investment in the UK were identified giving an average of 43 postings per day. The US generated the majority of the online conversation about Cleantech Investment in the UK with 46.6%, followed by the UK with 35.3% and Canada with 4.5% of the overall conversation.
Wind was the strongest area in terms of Cleantech Investment in UK, capturing approximately 24.96% of the conversation. The top three most talked about sectors were Wind, Solar with 16.15% and Geothermal with 8.76% of the overall conversation.
We were fascinated to read that Armstrong Point the UK’s first zero energy cost business park announced it had chosen a supplier to provide a range of renewable technologies. Armstrong Properties the company behind the Armstrong Point development have selected renewable energy company Eco Environments to provide it with four different technologies - 90kWp Solar PV, a 6kW wind turbine, nine solar thermal hot water systems and nine heat pumps. Dave Armstrong, Managing Director at Armstrong Properties, said: ““We are proud to be developing the UK’s first zero energy cost business park and to be harnessing some of the most advanced renewable energy solutions as part of that process.”
We were also interested to read postings mentioning GT Energy, a pioneer in geothermal energy production. The company is planning a 140 million-pound ($219 million) expansion across Britain in partnership with EON UK, one of the UK’s leading power and gas companies. Under the terms of the partnership, the companies plan to develop five new deep-geothermal heat and distribution systems. They plan to tap into the heat that occurs naturally a few kilometres underground. Work on the first project, located in the North West of England, will begin this year.
Some other interesting Cleantech Investment news comes from Turquoise International Ltd., a merchant bank specialising in Energy and Environment. The company plans to raise as much as 230 million pounds ($360 million) of debt and equity for four U.K. based clean technology businesses by the end of the year.
These postings illustrate just how big cleantech is in the UK and how fast it is growing. We predict some interesting times to come.
To keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
July 18 2012
Cleantech Investment in Canada
Following on from last week’s post about Cleantech Investment, we turned MeaningMines gaze on Cleantech Investment in Canada, analysing the global online conversation over the last 30 days.
Over 1,000 citations were identified giving an average of 33 postings per day. 18.5% of the overall conversation surrounding Cleantech Investment in Canada actually originates from Canada itself. The US generated the largest percentage of activity with 70.60% of the conversation with the UK ranking third with 3.9% of the overall conversation.
Solar power was the strongest area in terms of Cleantech Investment in Canada, capturing approximately 26.93% of all conversation activity. The top three most talked about sectors were Solar, Wind with 22.86% and Natural Gas with 14.9% of the overall conversation.
We were interested to read postings mentioning Ernst & Young's latest quarterly global Renewable energy country attractiveness indices report. It estimated that US$21.7 billion worth of global renewable energy transactions were completed in Q1 2012, representing a 41% increase over Q4 2011. The report goes on to say that forecasts predict robust growth across the Canadian renewable energy industry between now and 2015. Some evidence that this may be already happening is outlined in postings noting that on July 1st Hobbs & Towne (Specialists in Cleantech Executive Search) opened their first Canadian office.
We were also quite interested in a post on the 25th of June noting ENBALA Power Networks(R) Awarded $1.8 Million for Smart Grid Project from the Ontario Ministry of Energy . Also the next day the Natural Sciences and Engineering Research Council of Canada (NSERC) announced that Concordia had received $ 1,643,700 in support of research and training via an Institute in Water, Energy and Sustainability. Both of these are good examples of the growth in the Canadian Cleantech sector.
To keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
July 09 2012
Cleantech Investment
Cleantech Investment has gone from strength to strength in recent years and here at Polecat we’ve used MeaningMine to analyse the global online conversation surrounding Cleantech Investment over the last 30 days; the following is a brief summary of what we found.
The scale of the conversation is as you might expect quite large, with over 15,000 citations in relation to Cleantech Investment, an average of 516 postings per day. Not surprisingly, 71% of the world’s online conversation about Cleantech Investment originates from the United States, followed by the United Kingdom with 9.7 % and Canada with 3.8% of the overall conversation.
Solar power was the strongest area in terms of Cleantech Investment capturing approximately 20% of all conversation activity. The top three most talked about sectors in relation to Cleantech investment were Solar, Wind and Energy Efficiency.
While a small sliver compared to say the public or banking sector, we were surprised to see the IPO sector mentioned, especially given the overall weak IPO market. Digging into the postings, MeaningMine found that Huadian Fuxin Energy Corporation (China) and iWatt (US) both appear to have either gone public or filed registration papers to go public.
We were also surprised to see a posting noting 65% of VC Leaders Have a Positive Outlook on State of Industry. The results from this Venture Capital Confidence Survey were released on 28-June (a week ago), and comes amidst all the macro-economic headwinds that constantly flood the airwaves and pollutes the news. Considering that just a day earlier – 27-June – Braemer announced the closing of new $300M fund for energy tech investments and on 11-June Global Environment Fund raised a $124M clean energy fund, it’s apparent that while quieter, the cleantech investment market is alive. And MeaningMine is the one solution that can track and collect real time intelligence across all 20+ sectors and across all investment stages.
This post is a first in a series of blogs in relation to Cleantech investment, to keep up-to-date on our blog posts check out our @MeaningMine twitter account or follow #meaningmine.
June 22 2012
NOC 2012 Conference
By Bronwyn Kunhardt, Managing Director at Polecat
A busy week in London this week with the great and the good from the oil and gas industry attending the World National Oil Congress Conference. Below were the top topics in discussion.
Paul Gilbertson from Terrapinn was particularly prolific in covering the event, as we can see Deepwater resources was a big topic in this year’s NOC conference http://blogs.terrapinn.com/pipeline/2012/06/21/bp-deepwater-operators-horizon-incident-nocsconf/
June 13 2012
Oilsands Drive Canadian Growth
By Bronwyn Kunhardt, Managing Director at Polecat
Recently I spoke at the Breakthrough Capital event. Please see video below.
The two pieces of analysis that sparked interest was how prevalent Energy is in the conversation around transformative capitalism and why Canada’s top topics, Venture Capitalism and Happy Capitalism, are quite different from other geographies. So, we’ve taken a look at this week’s Global Petroleum Show in Calgary.
Conversation was generally positive across the top topics
SmartMod which is Aquatech’s new Oil Sand’s evaporator technology stole the “frequency” show with their press announcement. Twitter was largely used to attract people to individual booths.
Doing a bit of digging about where or if capitalism was being discussed we quickly found the discussion around Alberta’s contribution to Canada’s economic growth (4% in 2012), which some feel is weighted too much towards Oil Sands.
June 08 2012
Last Day of the World Gas Conference
By Bronwyn Kunhardt, Managing Director at Polecat
Today is the last day of the World Gas Conference. Overall, the attendees have been really happy with this “epic” event, as many of the Tweets can attest to! In terms of overall topics and attention, apart from the obvious discussion around Natural Gas, Unconventional Sources was a key topic of discussion with China becoming the world’s largest Shale Gas producer by 2013 and ExxonMobil exploring options of LNG exports from the US dominating the conversation.
Interesting in their absence are the NGOs. Surprisingly, only the WorldWatch Institute and the National Resources Defense Council appeared on our radar in conjunction with WGC2012. We’ll keep monitoring, perhaps we’ll see some NGO activity in the days to come.
June 07 2012
Breakthrough Capitalism
By Fran van Dijk, Partner at One Stone
Most sustainability people enjoy their subject’s long horizons and broad view, but for me the most interesting part of last week’s Breakthrough Capitalism conference hosted by Volans in London was the discussion around emerging tools for understanding and unpacking detail.
Bronwyn Kunhardt from Polecat introduced one of these tools: MeaningMine, the world’s first virtual analyst platform for collecting and reporting intelligence on online content and social media. The MeaningMine platform ingests over 1.5 million online and social media postings every day.
By way of demonstration, Bronwyn showed what happened when a proprietary algorithm was run over global postings to automatically identify the most frequently cited adjectives used in conjunction with ‘Capitalism’. No mean task: the global capitalism conversation is massive – over 160,000 postings have been published worldwide in the last 6 months.
Globally, ‘crony capitalism’ proved to be the most popular term. But drill down a bit, and the detail gets more interesting. If you look for all the capitalism citations mentioning Canada, trends are more positive than for US citations. Venture capitalism moves from number 4 to number 2 spot, and ‘compassionate capitalism’ comes in 3rd.
Capitalism mentions citing US:
Capitalism mentions citing Canada:
Although by no means a silver bullet for sustainability strategy, MeaningMine does offer a breakthrough for stakeholder engagement, useful for tracking and understanding subtle differences between conversations on sustainability themes around the world.
June 01 2012
Find out what the world is saying online about gas here
By Bronwyn Kunhardt, Managing Director at Polecat
Conversations about Natural Gas are critical in any discussion about the Energy Sector. We’ve used MeaningMine to crunch big data in online conversations over the last 6 months about Gas. The key driver within Gas-related conversations is Economic Gains covering discussions about investment, job creation and economic uplift which comes in with a whopping 45,562 citations. The World Gas Conference starts on Monday 4th June in Kuala Lumpur. We’re keeping an eye on the World Gas Conference to see how the conversation develops throughout the course of next week, you can check out the top topics, real-time in this blog
If you’d like to use MeaningMine – Energy to stay ahead of the conversation then log in here.
http://platform.meaningmine.com
Username: WGC2012@polecat.co
Password: demoUser01
May 28 2012
Our Presentation for The Breakthrough Capitalism Forum
By Bronwyn Kunhardt, Managing Director at Polecat
I am really looking forward to attending the Breakthrough Capitalism session tomorrow. Particularly looking forward to Pete Baxter from Autodesk presenting on “Breakthrough Innovation Demands New Tools for Visualization, Prototyping, and Modeling”, clearly a topic close to our hearts! My speech and slides are below….
MeaningMine is a software product that took James and I about 3 years to build. Part of the reason that it took so long was that it’s a pretty complex piece of technology! Also when we left Microsoft in 2007 we didn’t really know what it was we were building. We knew that personally we wanted to deinstitutionalize ourselves (that was a big driver). We knew wanted to build our own technology as that is where our hearts lie. And probably most importantly, we wanted that product to be used by people who were at the nexus of trying to solve the world’s problem. We thought that the whole people, planet profit idea had real potential!
Use of MeaningMine today starts with Exploratory Search. Think of it like Google, but where the results are returned according to relevance and not by advertising rankings. In this space we work on questions like: “Analyse the conversation about Ageing Population over the last year and show me where and how organizations and people are talking about this topic in an optimistic way so we can learn from that and engage with them as stakeholders.” Once we’ve cracked the big nut we then look at Reputation Management. For us this is two-fold: reputation relative to your competitors and your reputation around drivers of sustainability. We enable organizations to “poll” their reputation on topics like human rights, water scarcity, financial diligence, and so on. Finally, MeaningMine is used to do real-time tracking of Crises like oil spills, among other things.
And so we turn MeaningMine on to the conversation around Capitalism.
- MeaningMine analyzed all postings published around the world citing the word “Capitalism”.
- The global Capitalism conversation is massive. Over 160,000 postings have been published worldwide over the last six months.
- Using text analytics and statistical algorithms we derived topics, phrases, quotes, influencers and geographical patterns within the conversation
- A proprietary algorithm was run over all the postings to automatically identify the most frequently cited adjectives used in conjunction with “Capitalism”.
Finding 1: Postings are highly charged and driven by individual not institutional assessments
- Postings are highly charged and driven by individual assessments published via social media, particularly forums and online communities. In fact, the Capitalism conversation has more in common with analyses we’ve conducted on Diabetes than it does with Commercial Banking. The language used is strong and emotive which we can see in the “sentiment” split as compared to Banking which is driven more from an institutional perspective.
Finding 2: Country Focus
- Globally, “Crony Capitalism” was the #1 cited adjective. In fact, the top three adjectives are the same regardless if you include or remove publications and postings from the US. However, when you remove all US citations and publications “Responsible Capitalism” emerges as the #4 adjective in the global conversation
- At the individual country level activity trends and top Capitalism adjectives vary. For instance, while 7x more postings cite the US than Canada, the top 10 adjectives citing Canada trended more positive, including “Venture Capitalism” (#2) and “Compassionate Capitalism” (#3). In both cases, though, “Crony Capitalism” was #1
- US focus where the discussion mentions the US in terms of capitalism and the capitalism taxonomy
- 14% of all postings mention “Energy.”
- “Energy” accounts for 63% of postings citing one of seven industries
- Over 19,000 postings cite the US. #2 Adjective is “Free Market Capitalism” & #3 is “State Capitalism”
- Canada focus
- Remove of US citations and publications brings UK, Australian and Canadian postings to foreground
- 2,700 postings cite Canada. #2 Adjective is “Venture Capitalism” & #3 is “Compassionate Capitalism”
- 19% of all postings mention “Energy.”
- “Energy” accounts for 61% of postings citing one of seven industries
- Energy Focus. There is a strong nexus between Capitalism and Energy (oil, gas, fossil fuel, nuclear, coal). 10% of all Capitalism postings cross-referenced the energy sector. Similar to the broader conversation, “Crony Capitalism” was the most frequently cited adjective. In this conversation we see “clean capitalism” starting to emerge. Given the top “controversial” topics this clean capitalism isn’t just about “green” but also about governance given the prevalence of crime and conflict as a top topic.
- Globally 10% of all Capitalism postings cross-referenced energy, fossil fuel, oil, coal, nuclear or gas
- “Oil” was cited most often and appeared in about half of all Capitalism / Energy-related postings.
- “MENA” ranked #2
- Over 20% of Capitalism / Energy postings mentioned a “Conflict / Crime” related keyword
- “Crony Capitalism” was the most frequently cited adjective, and appeared in 14% of Capitalism / Energy postings
- These findings provide an unprecedented lens into the language and “public opinion” of individuals writing about and citing Capitalism. However, our data is a better indicator of a broader sense of the current attitudes of people than an assessment of the merits and challenges of Capitalism the system.
- All of these findings were automatically derived so statistically we can be confident of their objectivity. Now it’s time to hone the analysis to the discussion we’re having here at Breakthrough Capitalism: what are the drivers of transformational capitalism as being discussed in the public domain.
- To get to that level of analysis we need to ask WHY these attitudes exist and what are the drivers around transformational capitalism by looking deeper into : geography, language, sector, authors and influencers, and timeline.
- We also challenge that a similar study of the word “Capitalism” during the heady days of 2005-2007 would’ve provided a very different perspective too; which is why we feel it’s critical to collect and compare online intelligence on an on-going basis
- Breakthrough Capitalism presents an opportunity to develop a unique taxonomy and mapping of what the drivers are or should be for a fairer Capitalism in the future.
Click here to download the MeaningMine Breakthrough Capitalism presentation
May 25 2012
We’re getting excited about the Breakthrough Capitalism Event!
Almost 50 people participated in the Breakthrough Innovation WorkSession on April the 17th in preparation for the events on the 29th and 30th of May. Our very own CEO James Lawn was one of those attendees.
Check out James getting very artistic. James is the guy on the left.
Here is what James thought of the event:
People, Planet, Profit is at the heart of Polecat. MeaningMine was developed to help companies and public sector employees make faster and more confident strategic decisions on reputation and sustainability issues. During the workshop we discussed what the drivers might be of a more sustainable capitalism and we backcasted from 2022 as to what this might look like. A mind-bending and challenging thing to do. I particularly liked the toothbrush analogy – ideas are like toothbrushes, everyone needs one and wants one, but no one wants to use anyone elses!
The Breakthrough Capitalism Program is an initiative developed by Volans . The initial program comprises of three events:
- Breakthrough Innovation WorkSession (17 April, The Spring Project, London)
- The Breakthrough Capitalism Forum (29 May, Kings Place conference centre, London)
- The Breakthrough Experience (30 May, Brigade, London)
We are really excited about The Breakthrough Capitalism Forum because Bronwyn Kunhardt, Managing Director at Polecat, is presenting. Bronwyn will be sharing with you some very interesting data on this topic that was identified using our MeaningMine platform which, hopefully, will give a lens into the language and “public opinion” of individuals writing about and citing Capitalism.
We’ll be tweeting throughout the event and updating you with blog posts during and after the event. Make sure to let us know what you think, our twitter handle is @MeaningMine
May 17 2012, 2:08 pm
Facebook dominates online global conversation about marketing and advertising
By Richard Lambert, Account Director at Braben
As the great and the good gather for the ninth annual Media360 Conference today, joint research by PR consultancy Braben and business intelligence company Polecat using its virtual analyst software MeaningMine shows over 35,000 articles on marketing and advertising around the world have been published online so far in 2012.
That averages out to over 8,300 articles every month and nearly 300 every day. Such a large amount of discussion just goes to show how the media business is never far from the headlines on a minute by minute basis. The MeaningMine platform crunches through 1.5m online and social media postings every day to track this in real-time.
86% of the world’s online conversation about marketing and advertising originates from the United States, showing just how important the country is as an engine room for online buzz about media businesses.
Facebook is by far and away the most talked about company online this year with 10% of all articles referencing the business, that’s approximately 3,780 conversations and counting as the $104bn company edges closer to its stock exchange debut.
Google, Microsoft and AOL (along with Facebook) make up the top four most talked about media technology brands online. Looking at conversation topics, social media features over 10,000 times with mobile the second most popular topic. Television ranks third with over 8,000 articles.
Today the business of media is inextricably intertwined with technology and digital at the heart. This research shows that the most successful businesses are riding this wave globally. UK media, advertising and technology businesses should consider how to tap into global online conversation and how they do this using online channels available.
